Why January is a busy time for the property market

As the new year begins, many of us set resolutions and goals, and for a surprising number, this includes making significant life changes such as buying or selling a property. January, often perceived as a quiet month, is actually bustling in the real estate world. 

Let’s explore why this is the case and what it means for both buyers and sellers. We’ll also delve into how Sett Mortgages can guide you through this busy period.

Understanding the January surge in property market

The start of a new year brings a fresh mindset. People reflect on their lives and consider major decisions like relocating for better job opportunities, needing more space for a growing family, or downsizing for simplicity. This surge in decision-making directly impacts the property market, as January becomes a peak time for listing properties and house-hunting.

During the festive season, many people have time to review their finances and make plans for the future. This period of reflection often leads to the decision to buy or sell property, translating into increased market activity as soon as the holidays are over.

How January can impact buyers

Here are just some of the ways the January property market can impact buyers:

Increased choices

For buyers, January’s bustling market means more options. As sellers list their properties, the increased inventory offers a wider selection, catering to different tastes and requirements.

Competitive environment

However, the increased activity also means more competition. Buyers may find themselves in bidding wars or facing the pressure to make quick decisions. It’s important to be well-prepared and decisive.

Seasonal advantages

In many regions, winter weather means fewer people are house-hunting, potentially reducing competition. Properties might also show different characteristics in winter, like heating efficiency and structural robustness in harsh weather, giving buyers unique insights.

How January can impact sellers

It’s not just buyers who can benefit in January, here is what sellers can expect:

High demand

Sellers can benefit from the high demand in January. With more people looking to buy, well-presented properties might sell quicker and potentially at better prices.

Competitive pricing

To stand out in the January market, pricing your property competitively is key. It’s a fine balance between capitalising on the high demand and not overpricing, which could deter potential buyers.

Presentation challenges

Selling in winter comes with its challenges. Shorter days and less favourable weather conditions can make it harder to showcase a property’s full potential. Sellers need to get creative with lighting and staging to make their property appealing.

How Sett Mortgages Can Help

During January’s bustling property market, Sett Mortgages is dedicated to both guiding buyers and supporting sellers. We streamline the buying process, offering clear, straightforward advice to navigate budgeting, mortgage pre-approval, and the competitive market. 

For sellers, we provide insights on effective pricing and understanding the financial implications of their sale. Recognising the uniqueness of each client’s financial situation, we offer tailored mortgage solutions for first-time buyers, investors, and those moving up the property ladder, ensuring a mortgage plan that fits each individual’s needs.


January’s property market is dynamic, presenting unique opportunities and challenges for both buyers and sellers. Understanding these dynamics is key to making informed decisions. With Sett Mortgages, you’re not alone in this journey. Our expert team is here to guide you through every step, ensuring a smooth and successful property transaction to start your new year right.

Your home or property may be repossessed if you do not keep up repayments on your mortgage.

Your home or property may be repossessed if you do not keep up repayments on your mortgage.