Top features home buyers look for

When it comes to buying a house, certain properties attract more attention and secure viewings faster than others. This phenomenon often puzzles buyers and sellers alike. However, understanding the factors that make a house popular can demystify this process. 

In this blog post, we’ll explore these crucial factors and how Sett Mortgages can support you from the initial step of advising through to making an offer on your dream home.

Why do some houses get more viewings than others?

Several elements significantly contribute to the allure of a property, extending from its location and asking price to more nuanced attributes such as its energy efficiency and incorporation of modern technology. 

A house that not only meets but exceeds expectations across most, if not all, categories on a buyer’s checklist is poised to capture attention and generate considerable interest. This demand is driven by a comprehensive blend of fundamental and advanced features, appealing to a wide array of preferences and needs. 

As buyers increasingly value a balance between practicality and sustainability, properties that offer this harmony become highly sought after, setting a benchmark for what constitutes a desirable home in today’s market.

The most popular factors when buying a house

As we delve into the most sought-after factors, remember that Sett Mortgages is here to guide you through the complexities of finding and financing your perfect home.

The area

The phrase “location, location, location” continues to hold true in the housing market. Buyers prioritise the area for its proximity to essential amenities, such as schools, hospitals, and shopping centres, and its connectivity to major transport links. 

A desirable postcode can significantly enhance a property’s appeal, reflecting in its viewing numbers. Sett Mortgages understands the importance of location and offers tailored advice to help you find a property in an area that suits your lifestyle and budget.


Price is a decisive factor for most buyers. A competitively priced home in comparison to similar properties in the area tends to attract more viewings. Buyers are always on the lookout for fair deals that offer value for their investment. 

Sett Mortgages can assist in assessing the affordability of a property and securing a mortgage that aligns with your financial circumstances, ensuring that the price of your dream home fits within your budget.


The size and layout of a property play a crucial role in its popularity. Families may look for spacious homes with multiple bedrooms and living areas, while individuals or couples might prefer smaller, more manageable spaces. 

The flexibility of a floor plan and the potential for future modifications can also impact a buyer’s decision. Sett Mortgages advises on how the space a property offers can meet your current and future needs, helping you make an informed choice.

The condition

A house in good condition is more likely to attract viewings than one that requires significant work. Buyers often seek properties that are move-in ready, requiring minimal effort and expense to make them comfortable. 

However, some may be looking for a fixer-upper to customise according to their tastes. Sett Mortgages can provide guidance on the implications of buying a property in various states of repair, including how it might affect your mortgage options.

Gardens and parking

Outdoor space and parking facilities have become increasingly important to buyers, especially in urban areas where these features are rare. A well-maintained garden or a secure parking spot adds significant appeal and functionality to a property. 

Chain status

A property that is part of a shorter chain, or better yet, no chain, is often more attractive to buyers. The simplicity and speed of the transaction can make a significant difference, especially for those looking to move quickly. Sett Mortgages can explain how a property’s chain status might influence your buying process and offer strategies to manage any potential challenges.

Technology features

In today’s digital age, the presence of modern technology features within a home, such as smart home devices, high-speed internet, and energy-efficient appliances, can greatly enhance its appeal. These features not only offer convenience and savings but also align with a growing preference for more sustainable living. 

Energy efficiency

Energy efficiency has become a key consideration for buyers, influenced by rising energy costs and a heightened awareness of environmental issues. Properties with high energy performance ratings, efficient heating systems, and quality insulation are highly sought after. 

Closing thoughts

Understanding what makes a house popular among buyers is the first step in finding your dream home. Each of these factors plays a significant role in the appeal of a property, and balancing them according to your priorities is crucial. 

At Sett Mortgages, we’re committed to supporting you at every step of your home buying journey, from offering expert advice on the current housing market to assisting you in securing the best mortgage for your new home. Contact us today to learn more.

Remember, choosing the right home is a significant decision, and ensuring your mortgage repayments are manageable over the long term is paramount. With Sett Mortgages by your side, you can navigate the complexities of the mortgage market with confidence and ease.

Your home may be repossessed if you do not keep up repayments on your mortgage.


  • Elliott Benson

    Meet Elliott, a seasoned mortgage broker with over nine years of experience in property, and the founder of Sett Mortgages. With a background as a sales negotiator and mortgage services manager, he is a trusted professional with extensive knowledge in all things mortgages. Elliott's empathetic approach and clear communication style make him an approachable expert, decoding the complexities of mortgages for clients from diverse backgrounds. He stays up-to-date with the latest trends and regulations, offering cutting-edge solutions tailored to clients' needs. Committed to their financial well-being, he guides them through the mortgage process, ensuring countless successful and satisfied clients. Elliott's passion extends beyond his practice; he's a prolific writer, sharing his knowledge and insights in industry publications and blogs. His mission is to empower others with the information they need to make sound financial decisions.

Your home or property may be repossessed if you do not keep up repayments on your mortgage.